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Get
Your Customers to Say Yes!
By Jan Parrish, RN, BSN, LNC
"Don't Let Your Tongue Cut
Your Throat." J Griffith
If you want to master the art of persuasion and avoid the common
mistakes of boors and beginners don’t fall for the half backed
ideas from out-of-date hustlers with their canned tactics of
rapid-fire sentences, badgering demands, refusing to hear no, and
a slew of other high-pressure, ill-mannered practices. The true
professionals know that the fine art of salesmanship is not glib
talk and charm.
Your customers will tell you that the two biggest mistakes
less-than-stellar salespersons make are not listening and not
shutting up. Think about it. How do you feel about the person that
pays little attention to what you say, ignores your comments and
rattles on and on?
Somehow the elements of effective salesmanship have become
distorted. There is much material on topics such as what do you
say after you say hello, much material on nabbing the attention of
the prospect, and much material on strong closing tactics from a
litany of reasons to buy-now, as well as the use of anger and
guilt. There is too little on simple human relations and a
recognition that salesmanship is persuasive conversation, not rote
responsive.
And when it comes to selling other businesses- or as they say
today, B2B- there are tons of slick presentation tools, such as
flip charts, and PowerPoint presentations, but little on getting
inside the head of the buyer and little on probing the prospects
frame of reference.
These "slick" approaches to selling make a fatal
assumption- they assume all of us are the same, thinking we are
homogenized creatures, and ignore our individually. While that may
work with mass advertising- if does not apply to one on one
selling situations.
Whenever you are in a situation that it is important to persuade
others to your viewpoint, your chances of success will improve if
you understand the quirks, wants, dislikes, problems, and desires
of the person(s) you are asking to buy your product, subscribe to
your service, do your bidding, join your team, support your cause,
and so on.
When you want or need someone to do a certain thing, put a face on
the person. It is a mistake to charge ahead without understanding
the inner-motivation of your target. How do you feel when you are
not treated as an individual? Do you not resent it when those who
want something of you forget your individuality?
Try these suggestions the next time you want someone to buy your
product or do your bidding.
1.
Questions,
questions, questions.
There is no quicker way to uncover the inner workings or psyche of
your prospect. Ask about their needs, their background, and their
successes. The answers will allow you to piece together a mosaic
that will open peep holes to their grey matter.
2.
Listen. For many in our noise-pollution society listening is a lost art.
How do you feel when you know the person you are talking with
pretends attention but is not listening, let alone, not
understanding what you are saying? Moreover, don't you love it,
when you must fight to squeeze in a sentence while you are
subjected to a monologue?
You will find that in mastering the art of persuasion, a fine tuned
ear will give you the skill of an inspector. You will discover
that listening will give you clues to understanding how to tailor
your message to the interests of others.
We are a selfish lot; most of us put our needs first. We are
interested in our welfare, our feelings, our self-importance, and
the cliché “What’s in it for me?” Let me put it this way-
we are only interested in the person who is interested in us!
Robert Ringer had it correct in his book, The Art of
Intimidation when he made the point that all friendship is
based on selfishness, we like a person because of how he or she
makes us feel. Not the most wonderful of traits, but if you think
about it, you will agree.
As you work on your selling skills, use the basic tools of asking
questions and listening with your ears and eyes. If you do so,
your closing skills will jump to the top of the scale. To be
successful, remember the simple premise of, if you want me to be
interested in your offer or request, show me you are interested in
me.
At IME, Inc. we put our customer’s needs first and we listen to
what they are telling us.
Independent Medical Evaluations, Inc. Corporate Office
IME, Inc.
211 Beaumont Place
Traverse City, Michigan-MI, USA 49684
Phone: (231) 929-1474
Toll-Free: (800) 968-4637
Fax: (231) 929-4356
Email: info@imei.com

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IME, Inc.
211 Beaumont Place
Traverse City, Michigan-MI, USA 49684
Phone: (231) 929-1474
Toll-Free: (800) 968-4637
Fax: (231) 929-4356
Email: info@imei.com
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